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PURDUE RELEASES REPORT "MULTI-GENERATIONAL FARM STUDY"
Aug. 25, 2016
Purdue University reports:
Every single purchase is an effort for the buyer to fill some gap between where they are and where they want to be. To some degree, all buyers use a basic decision-making process. But where it can get complicated on a family farm is when multiple decision makers from multiple generations are involved.
Our latest research, the Multi-Generational Farm Study, is all about gaining a better understanding of these farms and the associated decision-making processes-and how it all affects the businesses who work with them.
Read Scott Downey's new blog to learn more.
National Conference for Food and Agribusiness
The results of the Multi-Generational Farm Study will be unveiled publicly for the first time at the National Conference for Food and Agribusiness, Nov. 16-17 in Indianapolis.
Learn more and register here.
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