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CHERI JOHNSON JOINS ABS AS GLOBAL COMMUNICATIONS MANAGER
Aug. 29, 2016
Source: ABS Global news release
Cheri Johnson has joined ABS Global, Inc., the world leader in bovine genetics, reproduction services and technologies, as the Global Communications Manager. In this role, she will support the continued growth of the organization by strategically developing and implementing global marketing and communications plans and tactics that tell the ABS Global story.
Johnson has written professionally for more than 20 years and agriculture is her passion. She started her career as a newspaper journalist, and then moved into corporate public relations. Before joining ABS, Johnson worked for several advertising and public relations agencies in Minneapolis. She also worked as the U.S. Grains Council communications director, where she dealt with a wide variety of international trade and production issues on a daily basis for the Washington D.C.-based non-profit organization.
"As ABS Global continues to create and deliver differentiated genetic improvement solutions for our customers, Cheri will be a key component in sharing news of our growth and advancements both internally and externally on a global scale," said Hernando Lopez, ABS Strategy Implementation Lead. "We're excited to have her on board and to have her be part of our continued goal of creating profit through genetic progress for our customers."
Johnson earned a Master of Arts in strategic communications management from Concordia University, St. Paul, Minn. She received her Bachelor of Arts in journalism, with an emphasis on public relations, from the University of Wisconsin-Eau Claire. Johnson is a member of the National Agri-Marketing Association (NAMA) and former president of the North Central NAMA chapter.
About ABS
Headquartered in DeForest, Wisconsin, U.S.A., ABS Global is the world‐leading provider of bovine genetics, reproduction services, artificial insemination technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.
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