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Mar. 30, 2017 Source: Meyocks news release Taking an existing brand in a new direction or shaping a new brand altogether is a significant challenge. Meyocks, a branding and advertising agency, has published a new, free resource based on the firm's own experience that helps marketers define a brand strategy. Through different exercises, the Marketplace Meaning Guide provides a comprehensive understanding of a brand, its place in a specific category and how to shape its marketplace meaning. "We are happy to share some of the processes and tools we have found effective in building brands over the years," says Meyocks president Doug Jeske. "The Marketplace Meaning Guide can help clarify a brand's position and start the process of creating a formal brand strategy." The guide comes along at a critical time in the marketing industry. In a recent Duke University Fuqua School of Business survey, U.S. chief marketing officers said they expect to increase spending on brand-building at twice the rate of the last two years. As businesses are investing more in brand-building, it's even more important to build a strategy from a solid foundation. The Marketplace Meaning Guide will help marketers: · Determine if a brand's current category is still the right one. · Capture the strengths, weaknesses, and perceived brand positioning of competitors. · Identify customer attributes, develop customer personas and understand the customer journey. · Explore brand benefits, including functional, image, experience and mentor benefits. · Evaluate brand positioning options. · Distill a brand's personality. "The exercises in the Marketplace Meaning Guide can help marketers evaluate their brands today and help them mean more in the future," Jeske adds. Learn more or request your free copy of the Marketplace Meaning Guide at www.meyocks.com today. Tweet |
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