CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












DEERE TO OPEN ARTIFICIAL INTELLIGENCE LAB IN SAN FRANCISCO
Farm Equipment magazine reports:

With the recent acquisition of Blue River Technology, John Deere has focused its attention to how artificial intelligence can help cut costs in farming yet expand the growth of food production. By opening its San Francisco-based John Deere Labs, the company has focused on obtaining qualified candidates ready to concentrate on the technology that will push development of new products out, such as, the "see and spray."

This new development allows farmers to possibly cut back their herbicide spend by 95% by pinpointing where weeds are growing and only treating those areas.

"You can imagine that growers see dollars and cents when they see a 95% reduction in herbicide spend-that clearly gets them interested," Willy Pell, director of new technology at Blue River Technology, told Fast Company magazine. "But with everything we're seeing in the last year with herbicide resistance as well as drift, this is becoming a much more important sustainability play as well."

For more information on this innovation and John Deere's exploration into Artificial Intelligence and its acquisition of Blue River, check out the complete article on Fast Company here.


Search News & Articles










Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement