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TERRY ANDRYO NAMED CANADIAN AGRI-MARKETING ASSN'S MARKETER OF THE YEAR
Nov. 13, 2017
Source: Agri Marketing magazine
Terry Andryo, Director of Community Initiatives at ATB Financial was named the "Agri-Marketer of the Year" by the Canadian Agri-Marketing Association (CAMA) last week at its annual Gala held in Regina, SK.
As part of ATB's Agriculture Centre of Expertise he led Agriculture marketing for years, planning and delivering on strategy and developing and mentoring award-winning marketing teams.
Prior to joining ATB, Andryo spent years in the agency world including time at AdFarm, building relationships with Bayer CropScience and UFA, collaborating with product mangers on product life cycles campaigns, product name, packaging, launch, sustainability and strategies for products in very congested categories. Before joining the AdFarm family, Andryo managed marketing for several agricultural-focused companies including the Canadian Wheat Board and Richardson's.
Andryo has created a long list of evergreen initiatives, part of a bigger strategy to be visible in the community and speak out about and advocate for the agriculture industry in the province. By bringing people together over food and drink produced in the province, he has sparked countless conversations about the value of agriculture and the values of Albertans - refreshing and strengthening ATB's brand along the way.
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