Feb. 20, 2018
Source: Think Shift news release
There is no doubt that the world we live in today has become increasingly digital, a phenomenon that doesn't
just apply to your typical consumer, but also to farmers and rural audiences. Digital connectivity has provided
new opportunities for agrimarketers to forge deeper and stronger connections with their ideal customers and
develop and execute marketing strategies that are more effective and easier to measure.
Think Shift, a North American advertising agency, has recently released a new eBook titled Growing Digital: 7 Pillars of Digital Marketing for Agribusiness in 2018.
The eBook aims to prioritize which areas of digital marketing are most relevant today, while providing a
comprehensive guide to get started.
• Personas: developing a deeper understanding of your customer
• CRM: capturing and making better use of data
• Your digital ecosystem: how your website interacts with other channels such as social media
• Marketing automation: how you can let "robots" do all the work
• Content marketing: how content can help you attract leads and build brand value
• Sales and marketing alignment: the evolving model for how sales and marketing should collaborate
• ROI: how this all comes together to affect your bottom line
Check out our eBook to learn more.
Think Shift is one of the largest ag-focused agencies in North America. With over 70 employees, and offices in Winnipeg and Portland (Oregon). We service a growing portfolio of regional, national and multi-national agricultural organization and association with individually customized mixes of strategy and execution services.
We believe the increasing pace of change is leading to a world in which, eventually, there will be no constancy. One where ambiguity and speed will replace certainty and caution. In this world, people and organizations will thrive based on their ability to create and leverage change.
In recent years, we have observed that companies who have experienced stable financial success for decades tend to avoid change, and in the process fail to evolve at a quick enough pace to remain relevant. They essentially get stuck doing what they have always done, blindly assuming their success will last forever. However, old paradigms are fast-dissolving, and the new reality is: what got you here today won't get you there tomorrow.
Companies must get intentional about managing change if they are to realize their full potential.