National Agri-Marketing Association
NAMA Website
Upcoming Events
Agri-Marketing Conf
Best of NAMA 2017
Member Directory

Source: National Agri-Marketing Association news release

The National Agri-Marketing Association (NAMA) has named Kendal Frazier, Chief Executive Officer of the National Cattlemen's Beef Association (NCBA), as the inaugural Ag Association Leader of the Year.

This award recognizes outstanding achievement and excellence among senior executives who have made significant contributions to the agriculture industry in their roles with association or commodity organizations. Frazier will be honored during the 2018 Agri-Marketing Conference, April 11-13, in Kansas City, Missouri.

Frazier's tenure with NCBA began in March 1985, and during his more than three decades with the association he held leadership roles with its communications, governance and issues management functions. Frazier served as the Chief Operating Officer before being named CEO in 2015.

Throughout his years of service to the beef community, Frazier has worked on a number of high- profile projects and issues. For instance, he played a lead role in coordinating the beef industry response to the first U.S. case of bovine spongiform encephalopathy. He also developed and/or managed a number of award winning communication tools utilized by NCBA today, including NCBA's Cattlemen to Cattlemen, National Cattlemen and Directions.

Frazier was also instrumental in retooling the annual Cattle Industry Convention and NCBA Trade Show to expand the industry-leading trade show, along with increased opportunities for experiences and entertainment, improving the event for attendees. This strategic shift has spurred significant growth in attendance, leading to consecutive attendance records in recent years, thanks in part to Frazier's leadership and vision.

In addition to his work at NCBA, Frazier has also served in volunteer leadership roles with the Livestock Publications Council, Agriculture Council of America and more recently with the U.S. Farmers and Ranchers Alliance (USFRA).

About NAMA
NAMA is the nation's largest association for professionals in marketing and agribusiness. NAMA has been encouraging and recognizing excellence in the industry for 60 years through initiatives such as Agribusiness Leader of the Year, Ag Association Leader of the Year and the NAMA Marketer of the Year. For more information, please visit or contact Jenny Pickett at (913) 491-6500 (

About National Cattlemen's Beef Association
The National Cattlemen's Beef Association (NCBA) has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or

Search News & Articles

Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © 2018, Henderson Communications LLC. | User Agreement