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Source: Agri Marketing magazine

The latest Agri-Marketers' Confidence Index (AMCI) conducted this month dropped from 58 (0 is lowest 100 is highest) from 62 when it was last conducted in August 2017. The highest ever rating was in October 2012 at 87 and the lowest was in August 2014 at 52. 

The poll, conducted by Connectiv's Agri-Media Committee and AgriMarketing magazine among managers of corporate agribusinesses, shows the respondents believe the current situation has improved for their companies and for crop and livestock producers.  

Regarding current business conditions for companies, 38% of the respondents reported they believe the U.S. agricultural market is positive and 43% report the conditions will be better in 12 months, while 16% believe conditions will worsen.

For crop and livestock producers, 9% of the respondents reported they believe the current business conditions are positive, 43% report the conditions will be better in 12 months and 9% believe they will be worse. 

Matt Herman, Publisher of DTN/The Progressive Farmer and Chairman of the Agri-Media Committee, says, "The ACMI score tracks consistently with other Ag Indexes which report ag producers' and retailers' confidence." They too, have shown flat to modest increases, "the timing of this survey certainly seems to underscore weather related planting delays and political trade worries".

The agricultural industry is facing challenges and concerns about several issues including; trade agreements, tariff threats, the 2018 Farm Bill, loosening of RFS requirements and its impact on the biofuels industry. Plus the production of large crops and livestock herds weighing on prices and numerous mergers of major agribusinesses.

To view the report, click here.

"Despite the uncertainties, it is interesting to note that 86% of the respondents reported their organizations' marketing communications budgets will be increasing or remaining the same," says Lynn Henderson, Publisher of Agri Marketing magazine. "That is significantly higher than the 77% reported when AMCI was conducted a year ago.

The poll was sent to 208 managers of companies that develop and sell products to U.S. and Canadian crop and livestock producers. A total of 105 (51%) company representatives participated in the poll, including a very wide sampling of large and small enterprises, as well as both crop and livestock-oriented companies.
The AMCI is modeled closely along the lines of the well-known consumer confidence studies regularly reported by The Conference Board and is calculated by looking at the percentage of positive versus negative responses. It is an indicator designed to measure the confidence or the degree of optimism among corporate agribusiness marketers on the state of the agribusiness economy.

"The poll provides an outlook for business now and in the future, as well as the perception of the outlook for their customers - the nation's farmers and ranchers," Herman says. 

To read how AMCI is calculated and its complete results, click here.

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