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NOBEL RESEARCH INSTITUTE ANNOUNCES ITS 7TH ANNUAL TEXOMA CATTLEMEN'S CONFERENCE
Source: Noble Research Institute news release

The Noble Research Institute will host its seventh annual Texoma Cattlemen's Conference, the premier beef conference in the Southern Great Plains, from 8 a.m. to 3:30 p.m., Friday, June 15, at the Ardmore Convention Center.
This year's conference theme is The Road to Ranching Efficiency. Several new features have been added, including a new farm tour the day before the conference.

"Greater efficiency is always the objective for ranch operations, although it is seldom a stationary target," said Hugh Aljoe, producer relations manager. "Ranching efficiency takes on multiple facets within an operation such as production, marketing, expenses and weather. It is critical for producers to maintain awareness of the emerging technologies and management practices that have greatest potential to enhance efficiencies in their operations."

Conference speakers include:
• Donnell Brown, R.A. Brown Ranch: "Providing Viability and Sustainability to the Land, Livestock and Family"
• G. Cliff Lamb, Ph.D., Texas A&M University animal science department head: "Improving Herd Efficiency Through Management"
• Jim Robb, Livestock Marketing and Information Center senior analyst: "Cattle Market Outlook"
• Noble Research Institute researchers: "Agriculture Research Project Updates"
• Colin Woodall, National Cattlemen's Beef Association senior vice president of government affairs: "Clarity From Chaos"
• Representatives from the Oklahoma Beef Council, Oklahoma Cattlemen's Association, and Texas and Southwestern Cattle Raisers Association: "Industry Updates"
• Ron Hays, Oklahoma Farm Report, moderator

"Operational efficiency results from strategically applying technologies and practices to the land and cattle - the elements of a ranch system," Aljoe said. "The challenge is identifying which of these are most applicable then incorporating them into a management plan. This conference will help producers understand this critical process."

Conference trade show opens at 7 a.m. Registration is $40 and includes lunch. Four continuing education units for the American Registry of Professional Animal Scientists have been approved for this conference.

To help producers gain first-hand insights into processes to gain efficiency, the Noble Research Institute will host a farm tour on Thursday, June 14. The farm tour will be hosted on two Noble farms and will share applied agricultural systems research results, demonstrations and technologies applicable to regional beef producers.

Those who sign up for the tour will meet at the Ardmore Convention Center and travel by bus to the farms. Farm tour registration is $25 and includes lunch.

To read more about what the farm tour and conference will entail, please visit https://www.noble.org/what-youll-gain-from-tcc. For more information or to preregister, please visit www.noble.org/events or call 580-223-5810.


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