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SURVEY SHOWS WHY FARMERS CHANGE EQUIPMENT BRANDS
Farm Equipment Manufacturers Association (FEMA) reports:

Every three years since 2011, ,i>Ag Equipment Intelligence and Farm Equipment magazine have polled farmers about why they would move away from their favorite brand of equipment.

Over that seven-year span, the top six reasons have remained intact, although their order shuffled.

In 2017, the top six, in order, were:

1. Better product engineering.

2. Better parts availability.

3. Better dealer repair/service.

4. Product specialists at dealership.

5. Lower equipment invoice price.

6. Better manufacturer warranty.


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