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NUTRIEN REBRANDS ITS RETAIL BUSINESS AS NUTRIEN AG SOLUTIONS
Jul. 9, 2018
Source: Nutrien news release
LOVELAND, Colo. (July 9, 2018)-Nutrien Ltd. (Nutrien) has officially rebranded its retail business to Nutrien Ag Solutions, aligning the company's retail operations across the globe. The rebrand also features the roll out of an integrated digital platform designed to empower growers to effectively manage their agronomic and commercial needs. The new brand initiative kicked off as of July 1, 2018.
"As our customers' needs evolve, so will our products, services and solutions," said Chuck Magro, President and CEO of Nutrien. "Nutrien Ag Solutions represents Nutrien's commitment to stay ahead of our growers' needs and partner in their business to enhance their returns."
The Nutrien Ag Solutions brand unites more than 1,500 agricultural retail locations in Nutrien's international network, strengthening the company's mission to help growers maximize their crop production in a sustainable manner. The name change will be applied in stages through the end of 2018 across all offices and operating facilities in North and South America that hold the names: Crop Production Services, Agroservicios Pampeanos and Utilfertil.
"As the leading provider of crop inputs, services and solutions, we're always looking for forward-thinking solutions that both meet and anticipate modern growers' needs," said Mike Frank, President of Nutrien Retail. "Our unified brand allows us to deliver a consistent customer experience and dependable results, while advancing tools and technology that help increase yields, improve efficiency and minimize risk."
Rolling out in phases into mid-2019, Nutrien Ag Solutions' new digital platform is designed to enhance the brand's industry-leading distribution network, agronomic advice and services. The platform provides growers with an easy to use, all-in-one digital service hub, enabling customers to interact with agronomists and field service representatives seamlessly.
About Nutrien
Nutrien is the world's largest provider of crop inputs and services, playing a critical role in helping growers increase food production in a sustainable manner. We produce and distribute over 26 million tonnes of potash, nitrogen and phosphate products world-wide. With this capability and our leading agriculture retail network, we are well positioned to supply the needs of our customers. We operate with a long-term view and are committed to working with our stakeholders as we address our economic, environmental and social priorities. The scale and diversity of our integrated portfolio provides a stable earnings base, multiple avenues for growth and the opportunity to return capital to shareholders. For further information visit us at www.nutrien.com.
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