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GREAT PLAINS MANUFACTURING NAMES PAULSEN ITS AGENCY, LAUNCHES NEW CAMPAIGN
Oct. 1, 2018
Source: Paulsen news release
2018 has been an exciting year for equipment manufacturer Great Plains Ag. And as their new agency-partner, Paulsen has enjoyed the many opportunities to make some epic marketing moves.
The launch of multiple new products kicked the Paulsen team into gear with the creation of a bold new campaign ahead of Great Plains Ag's annual dealer meeting. The new campaign features snappy headlines with heavy typography meant to set the new equipment apart in the seeding equipment arenas.
Once the campaign was established, Paulsen got to work creating materials for the dealer meeting, including videos, floor stands and banners. The campaign was well received at the company's dealer meeting.
After the newest equipment was introduced to Great Plains Ag dealers, it was time to share it with the rest of the farming community. A comprehensive media plan was created including digital web banners (HTML5), paid Facebook and direct mailers.
Additionally, Paulsen took to Great Plains Ag owned Facebook, Twitter and Instagram for a social media campaign. With a good mix of video, images and testimonials, this particular social media campaign saw unprecedented results with impressive click through rates and impressions.
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