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FARM JOURNAL RELEASES ONLINE PURCHASING BEHAVIOR STUDY FOR CROP INPUTS
Jan. 7, 2019
Source: Farm Journal Media news release
Farm Journal Media released a new proprietary study to understand farmers' online purchasing behaviors. The company implemented the market research to capture the advancement of e-commerce on crop input transactions.
More than 1,000 AgWeb subscribers completed the survey conducted in September. Initial results were shared at a CropLife America event in October and are now available on www.FarmJournalSales.com under the "Research" tab.
A key finding shows 8% of farmers surveyed bought some crop inputs online in 2018. Every crop input category from seed to fertilizer is poised for online growth in 2019 with 13% of respondents planning some online purchases. Online retailers mentioned most frequently in the study included Farm Business Network, AgVend and CommoditAg. Respondents gave reasons for purchasing and not purchasing online and some data sets are available by state.
"Our crop input partners want knowledge about these trends and how farmers are changing their buying habits," said Charlene Finck, President, Producer Division. "We will be a leader in providing insights and then help our partners act on the information across our platforms."
The behavior study for online crop input purchases will become an annual focus for Farm Journal. Other annual market research studies on machinery, equipment, crop protection, trucks, mobile phone use and more can be found at www.FarmJournalSales.com.
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