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Jun. 13, 2019 Source: Farm Journal news release A new national effort to promote conservation, sustainability and stewardship across all segments of agriculture, and the grand opening of a major installation about U.S. agriculture, will be the focus of a media event July 26 hosted on the National Mall in Washington, D.C., and the nearby Mandarin Oriental Hotel. A morning press briefing will announce the opening of "U.S. Agriculture Through the Voice of the Farmer," an interactive learning experience set amid a garden of commodity and specialty food crops on display on the National Mall through October 2020. The briefing also will announce the launch of "America's Conservation Ag Movement," designed to be the largest public-private partnership dedicated to helping U.S. farmers and ranchers expand their adoption of conservation ag practices. A panel of thought leaders will discuss how consumer demands are driving change and opportunities across agriculture. USDA Agricultural Marketing Service Undersecretary Greg Ibach will provide closing remarks. "The Voice of the Farmer" is a project of the Farm Journal Foundation in cooperation with the USDA, the National Corn Growers Association and Trust In Food, an initiative of Farm Journal that is bridging the gap between consumers and agriculture with bi-directional communication along the food continuum. The installation is adjacent to the USDA's Whitten Building, at the entrance to the Smithsonian Metro stop, in an area that attracts 24 million visitors each year. Screen-based kiosks, onsite ambassadors and a mobile app share the authentic voices and video stories of working farmers and ranchers across the nation. The garden also showcases technologies that are critical to producing affordable, wholesome food and maintaining healthy wildlife habitats. "Supporting the role of farmers and ranchers in building their businesses and telling their story has been at the heart of Farm Journal for more than 140 years," said Mitch Rouda, President, Trust In Food. "We are proud to support the work of mission-aligned partners to bring authentic stories of U.S. agriculture to the National Mall and to help the agriculture community adapt to profound change as the industry grows ever more sustainable and environmentally friendly." "America's Conservation Ag Movement," a project of Trust In Food, challenges the agriculture community, long proud of its history of good conservation and stewardship, to rise to the next level of safekeeping of soil, water and air. The program is a partnership of public, private and non- governmental organizations designed to more widely share data, research, educational and engagement tools to help all segments of agriculture meet the expectations of the public. Communication, education, online resources and on-the-ground peer-to-peer sharing in watersheds across the nation will support multiple and diverse efforts to improve the environmental outcomes of agriculture and build a more sustainable food supply. Farm Journal CEO Andy Weber described the launch of America's Conservation Ag Movement as "a historic event celebrating the partnership of Farm Journal Foundation and Farm Journal's Trust in Food initiative with the resources of USDA, major environmental NGOs, agribusinesses and the food industry. It will be the largest public-private partnership in the history of conservation, solely focused on empowering farmers to adopt scalable and profitable conservation and stewardship practices." To register for the July 26 event or learn more about the America's Conservation Ag Movement, go to www.TrustInFood.com. To learn more about "Voice of the Farmer," go to www.FarmJournalFoundation.org. Tweet |
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