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BRAKKE CONSULTING'S COMMENTARY ON ANIMAL ABUSE AT FAIR OAKS FARMS
Jun. 17, 2019
Source: blog by John Volk, Brakke Consulting
A major agri-tourism destination 80 miles southeast of Chicago is Fair Oaks Farm, a huge dairy and swine operation run by several farm families. The founder is a veterinarian.
On any given day you'll see a parade of school buses taking children there to see calves and piglets born, cows milked, and eat fresh farm-raised food.
Fair Oaks has been praised profusely in the agricultural media for "telling agriculture's story" in a very positive way.
Within the last few days an animal welfare organization released film of horrible - and real - animal cruelty on some of the Fair Oaks properties. Three employees have been arrested. Several grocery chains have pulled the Fair Oaks milk brand, Fairlife, from their stores. (Advertising theme: "Exceptional cow care and sustainable farming practices ... yield higher quality milk.")
If you questioned the news item above predicting that as much as 60% of "meat" items may not come from animals within 20 years, think about the imagery that Fair Oaks has just inadvertently presented to the consuming public. Sobering.
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