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MEREDITH EXPANDS ITS CUSTOM CONTENT CAPABILITIES INTO FOOD AND AGRICULTURE
Dec. 10, 2019
Source: Meredith news release
Des Moines, IA - Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company reaching more than 180 million American consumers, has announced an expansion of its content marketing engine the Foundry that will focus on the food and agriculture sector.
The Foundry is a well-known industry leading content marketing service that works with hundreds of national clients on content marketing initiatives. Foundry Food & Agriculture will combine the resources of the Foundry with Successful Farming's market knowledge to serve agriculture, the food industry, and consumers with content needs throughout the value chain.
"Consumers are connected to food more than ever, with a heightened focus on sustainability of the food chain and the rise in popularity of 'farm to fork' engagement. The combination of Foundry Food & Agriculture's creative expertise and the authority of Successful Farming enables us to provide industry-leading content that addresses these relevant and dynamic trends," said Scott Mortimer, Vice President and Group Publisher of Meredith Agrimedia. "Since the founding of Meredith in 1902 with Successful Farming, Meredith has been deeply rooted in connecting consumers by providing valuable and informative content across all platforms."
"The Foundry Food & Agriculture Team produces next-generation content that engages viewers and readers and drives them to action. We leverage our extraordinary brands, award-winning creative talent and proprietary data to form unparalleled and impactful custom content experiences for our marketing partners in authentic, meaningful ways," said Matt Petersen, Senior Vice President of The Foundry Food & Agriculture. He continued, "We are thrilled to work with Successful Farming to provide ground-breaking content that is relevant to consumer interests, entertainment and information."
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