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Dec. 16, 2019 Source: Charleston|Orwig news release Hartland, WI - Charleston│Orwig announces the hire of four individuals and the promotion of one, serving clients across the agency. Shayna Snyder joins as director of client services, Laura Moser as senior account supervisor, Kelly Zellmer as accounting supervisor and Kelsey Schaid as a workflow specialist. Allison Hartman is promoted from account executive to senior account executive. Snyder, Moser and Hartman work remotely from their homes in Chicago, Illinois; Holt, Michigan; and Lancaster, Pennsylvania, respectively, while Zellmer and Schaid are based at the agency's headquarters in Hartland, Wisconsin. Shayna Snyder leads the McCormick Flavor Solutions business while also working with FaB Wisconsin and new business efforts. She brings more than a decade of food industry marketing experience, including working on Johnsonville Sausage and Pacific Natural Foods, and most recently served as account director for Olson Communications in Chicago. Snyder's passion for food plays out to her clients' benefit, and is seen in her efforts spanning from product development planning to consumer insight reporting and material development. Laura Moser leads the ARM & HAMMER business at Charleston|Orwig. Moser brings a wealth of animal agricultural knowledge and strategy experience to the role, including supply chain education efforts, brand advocacy initiatives and technical expertise. Prior to C|O, Moser held leadership positions with GreenStone Farm Credit Services, FLM Harvest and Michigan Milk Producers Association. She also successfully built her own marketing and communications business with a client roster including national publications, university research programs and member-based organizations. Kelly Zellmer handles accounting activities for clients across Charleston|Orwig's portfolio. She is integral in processing client billings, expense reports, payroll, general ledger reports and reconciliations. Zellmer brings more than 20 years of experience in agency accounting, previously holding positions at BVK Advertising and DMC Advertising. Her deep understanding of accounting practices within agencies serves C|O's clients well. Kelsey Schaid works on McCormick Flavor Solutions and FaB Wisconsin. In her role, Kelsey establishes project timelines and budgets, manages resource allocation and oversees the lifecycle of projects. Largely grounded in hospitality, Schaid spent eight years working in project management, guest service management, marketing and administrative roles at The Madison Concourse Hotel and Governor's Club, part of Burwell Enterprises. Allison Hartman joined Charleston|Orwig in 2016 as an assistant account executive and later became an account executive. As a senior account executive, she will work on the Arm & Hammer Animal and Food Production business. Hartman will also provide additional support to her team in account management and planning. Hartman is a native of Pennsylvania and graduated from Pennsylvania State University with a bachelor's degree in advertising and public relations. "Having these individuals on our team is a reflection of growth within the agency and allows us to continue pushing the envelope to serve our clients with expertise in the markets they serve," says Marcy Tessmann, president and partner. "We couldn't be more excited to have them on our team and look forward to their bright futures with C|O." Tweet |
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