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AGRI-PULSE: BEER WARS, PART 2: ANHEUSER-BUSCH PUSHES ORGANIC
Jan. 29, 2020
Agri-Pulse reports:
Last year, beer giant Anheuser-Busch angered corn growers and its chief rival by using Super Bowl advertising to attack MillerCoors for using corn syrup to brew its beer.
This year, Anheuser-Busch is getting into the issue of organic agriculture.
On Sunday, the company will be running an ad offering to convert one square foot of farmland to organic agriculture for every bottle of Michelob ULTRA Pure Gold that the company sells. "The ambition of Michelob ULTRA Pure Gold is not only to brew beer in its organic form, but to transform the organic industry," according to the Michelob web site.
To view the commercial https://www.youtube.com/watch?v=ANarZ_113Xc&feature=youtu.be">click here.
Keep in mind: A beer drinker would have to buy 7,260 six-packs of the organic light lager to convert a single acre of land.
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