SURVEY SHOWS CONSUMERS HAVE NEGATIVE PERCEPTION OF GENE EDITING TECHNOLOGY
Mar. 11, 2020
A new study of consumer attitudes toward gene editing shows the ag community and food retailers have a long way to go in getting public acceptance for the technology.
To read the study click here.
More than 50% of consumers surveyed for the study had no idea what the term meant but associate it with GMOs. "We'd like to think it's a blank slate upon which we can write the narrative, but the truth of the matter is there's a negative perception people have associated with gene editing because it shares that genetic component," FMI Foundation Executive Director David Fikes tells Agri-Pulse.
His organization, which supports food retailers, commissioned the study with the American Farm Bureau Federation, American Seed Trade Association, and Farm Foundation.
Despite negative word associations, consumers were more likely to buy gene-edited products if they understood the specific environmental and animal health benefits, the report said.