FARM JOURNAL'S COUNTRY FORUM IS TODAY! LEADERS WILL DISCUSS AG MOVING AHEAD IN COVID-19 ERA
Apr. 10, 2020
Source: Farm Journal news release
Lenexa, KS - Farm Journal will host a slate of thought leaders and industry experts from agribusinesses to government agencies at the Farm Country Forum on April 16, 2020. This one-day business insights and knowledge sharing digital event will uncover new research about the farmer of the future, discuss some of agriculture's biggest challenges and look at how COVID-19 will forever change the way America sees its food supply. Registration for this digital event, which is presented with the support of Agri Marketing magazine, is free and open for anyone to attend.
"For nearly 150 years, Farm Journal has delivered timely and valuable information to a wide range of agricultural audiences," said Charlene Finck, President of Farm Journal. "This event is another way that - in a time of social distancing for all of us - we can convene industry thought leaders to share perspectives and strategies to keep agriculture and the food supply moving forward."
The Forum will run from 10 a.m. to 3:30 p.m. CST, featuring morning and afternoon programs with presentations and panel discussions, viewer-driven Q&A sessions and real-time polling to gauge audience opinions on a variety of topics. The event will be moderated by Clinton Griffiths, host of AgDay, and Tyne Morgan, host of U.S. Farm Report. Sessions and presenters include:
Who is the Farmer of the Future?
Go beyond research and open your eyes to true intelligence around how farmers, ranchers and growers will change over the next 20 years. Presenters include Doug Edge, Senior Vice President Business Solutions, Farm Journal, and Brett Sciotto, CEO, Aimpoint Research.
Flex Your Data Muscles to Track the Pulse of America's Farmers
Farm Journal's editorial team uses an evidence-based, reader-driven approach to keep their fingers on the pulse of American agriculture. Learn how they track farmer sentiment, purchase intentions, top-of-mind issues and behavior analysis, and then use this data to fuel design thinking and new product development. Presenters include
*Chip Flory, host of AgriTalk;
*Clinton Griffiths, host of AgDay;
*Greg Henderson, editor of Drovers;
*Sara Schafer, editor of Top Producer;
*Jennifer Shike, editor of Farm Journal's PORK, and
*Portia Stewart, Content Strategy Director for Farm Journal.
Ag Retail Instills Reliability in An Uncertain Time
Ag retailers have become accustomed to rapid changes, shifting trends and adopting new technologies. This spring has brought new challenges in serving farmers in a timely manner to get crops planted and livestock fed. What does this mean for the sales channel long-term and how will businesses operate going forward?
*Amy Asmus, Asmus Farm Supply, Rake, Iowa;
*Harold Cooper, Premier Ag, Seymour, Ind.;
*Henry Holloway, The Mill, Bel Air, Md.; and
*Margy Eckelkamp, editor of AgPro.
Keeping Food on America's Table
Every link of the produce industry supply chain is working within a new normal in the wake of the COVID-19 pandemic. Industry experts will discuss how their organizations are staying nimble in a new world of supply and demand, transportation and logistical issues and the challenge of keeping produce sections stocked in grocery stores across America.
*Kevin Byers, PCC Community Markets, Seattle, Wash.;
*Jeff Cady, Tops Markets, Williamsville, N.Y.;
*Alex DiNovo, DNO Produce, Columbus, Ohio;
*Thomas Kovacevich III, T.M. Kovacevich Philadelphia Inc., Philadelphia, Pa.;
*Roger Pepperl, Stemlit Growers, Wenatchee, Wash.;
*Tom Karst, editor of The Packer.
How Covid-19 Will Forever Change the Way America Sees its Food Supply
From empty grocery shelves to victory gardens, COVID-19 has opened the window for agriculture to engage, educate and reassure consumers about their food supply. Food and agriculture experts will discuss why it's so important to champion agriculture now and provide steps for organizations to help farmers of the future be successful.
*Mary Shelman, The Shelman Group; Frank Yiannis, U.S. Food and Drug Administration;
*Roger Thurow, Chicago Council on Global Affairs; and
*Nate Birt, Trust In Food.
"You won't find a better program in terms of addressing the most critical concerns that face our industry today," Finck said. "The slate of speakers for Farm Country Forum is impressive and will share valuable perspectives to help all of us find ways to navigate the new normal of business going forward."
To view a full agenda and register for the event, go to https://www.farmjournal.com/farm-country-update/.