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LAND O'LAKES NAMES HEATHER MALENSHEK AS CHIEF MARKETING OFFICER
Jul. 20, 2020
Source: Land O'Lakes news release
Arden Hills, MN - Land O'Lakes, Inc. today announced Heather Malenshek will join the organization as Chief Marketing Officer effective September 8, 2020.
In this capacity, Heather will oversee B2C and B2B branding and marketing strategy and is responsible for building marketing competencies across all businesses and geographies. She also will have oversight for FLM Harvest, a wholly owned subsidiary of Land O'Lakes, Inc.
"Heather possesses a sterling record of unparalleled success in designing and implementing marketing strategies for companies and organizations and driving business growth," said Beth Ford, President and CEO of Land O'Lakes, Inc. "I am looking forward to seeing the creativity she has exhibited put to work for Land O'Lakes."
Malenshek joins Land O'Lakes most recently from her own consultancy and from Harley-Davidson Motor Company where she served as Chief Marketing Officer. She previously worked with a wide range of brands and broad categories including financial services, pharmaceuticals, motorcycles, automotive, food and beverage, pet care and more. She was recently recognized by Forbes as one of the world's most influential CMOs in 2018 and 2019.
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