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Source: Farrell Growth Group news release

Winfield United Canada and Farrell Growth Group are pleased to announce a partnership to provide further business insights to independent ag retailers. The partnership will offer a financial planning and benchmarking service called Management Information Excellence (MIX). The MIX program combines Farrell Growth Group's leading financial analysis program and knowledge delivered through The Academy, Winfield United's insights and learning platform.

The MIX program provides benchmarking information to help independent ag retail companies seeking to build on their past success and find new solutions to ever present and rapidly changing market pressures. MIX is designed to analyze industry trends along with retail performance side by side with industry averages. The reports will help independent ag retail owners access information at an individual company level and help answer questions about their own performance versus industry norms.

"The business benchmarking program gives retailers an independent perspective of the current status of their business while helping them identify areas for growth," according to Kelly Farrell, Farrell Growth Group Partner. "Helping organizations to improve performance involves analysis of many existing processes. The ability to look outside their own organization through industry benchmarks can be one of the most important tools and skills for ag retail business owners."

If you are interested in learning more about this service, please contact your Winfield United Account Manager or Heather Boensch, Director of Business Resources.

About Farrell Growth Group

Farrell Growth Group (FGG) is an agribusiness consulting firm founded in 1997 with the intent of providing value to the Ag Retail sector. Comprised of top tier professionals working with the best ag retail companies across the United States and Canada. FGG serves ag retailers in four main areas: the facilitation of two peer-to-peer groups of superior agribusinesses (AgExcellence and CoExcellence), a premier financial benchmarking program for ag retailers (MIX), business consulting, and a highly regarded mergers and acquisition service (MAX). Additional information about the company and the services it provides can be found on the FGG website at

About Winfield United Canada

WinField United is a seed and crop protection business serving independently owned and operated agricultural retailers and seed dealers across North America. Through its recognized portfolios of agricultural products, services and expertise delivered under the WinField United and CROPLAN seed brand, the business supports ag retailers and seed dealers in helping farmers achieve high levels of success in the field. WinField United Canada ULC, located in Saskatoon, Saskatchewan, is a wholly owned subsidiary of Land O'Lakes, Inc., an agriculture and food co-operative located in Arden Hills, Minnesota, USA

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