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SURVEY BY FARM JOURNAL FINDS FARMERS' ONLINE BUYING SLOWS
Nov. 1, 2021
By Margy Eckelkamp, The Scoop magazine
For the fourth year, Farm Journal conducted a study focused on online crop input purchasing. This year's email-based study was conducted from mid-September to mid-October. It collected a total of 849 qualifying responses.
In writing this year's summary, I looked back at the headlines of the previous years' reports: 2018: "Farmers Weigh E-Commerce Options," 2019: "More Farmers Go Online For Crop Inputs," 2020: "Farmers Buying Online Nearly Doubles."
Notice the trajectory - exploration, getting a bit of a toehold, trend solidifies with large growth.
And then you have 2021.
We are nearly two years into a global pandemic that is casting a very long and heavy shadow onto our supply chain and economy.
To view the complete report, click here.
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