 |
| CLICK HERE TO VIEW CURRENT ISSUE |
 |
| Best of NAMA 2026 |
|
 |
|
CURIOUS PLOT RELEASES WHITE PAPER "HOW MARKETING AUTOMATION CAN ENHANCE YOUR BUSINESS"
Jan. 7, 2022
By Naomi Mortensen, Vice President, Content, Curious Plot
 |
|---|
| Naomi Mortensen |
Marketing has always been about connecting people with the products and services that can enhance their lives. As technology has evolved, it's become easier than ever to identify and reach the right audiences for your brand. But providing them with a personalized online experience can be extremely time consuming to properly execute.
That's where marketing automation can help. Marketing automation is broadly defined as a collection of software that helps eliminate repetitive tasks across channels to collect data and build more fluid engagement. Many may think of it as an email tool, but it's actually so much more. Most marketing automation platforms integrate with social media, landing pages, chatbots, digital advertising and more to trigger cohesive and customized interactions across platforms.
"According to EmailMonday, an average of 51% of companies currently employ marketing automation with more planning to adopt it in the future. It's on the rise among B2B and B2C companies alike because it creates efficiencies, drives sales and helps nurture leads into customers," said Star Bazella, senior vice president of digital engagement and martech strategy at Curious Plot.
Curious to explore how marketing automation can enhance your business? Bazella outlines three reasons organizations adopt it.
1. It's good for your team. According to Instapage, 47% of users say their most important goal of marketing automation is increased sales revenue. Automation is proven to boost sales productivity by 14.5% and reduce marketing overheads by 12.2%.In addition, the data collected through automated workflows helps your marketing and sales teams understand how people actually respond to your brand vs. assuming. This helps them create more engaging content and supports business decisions around future communication efforts.
2. It's good for business. Research gathered by V12data indicates companies that employ marketing automation can experience a 45% average increase in qualified leads, 63% outperformed competitors and those with the strongest omnichannel engagement retain 89% of customers, compared to 33% without. Marketing automation also offers a strong return on investment with 44% of those implementing it experiencing a return within six months and 76% seeing it within the first year, according to Marketo.
3. It's good for your customers. When done correctly, marketing automation enables your company to increase lead generation and nurture customers more effectively with targeted messages. Personalization is key for today's savvy shoppers who gravitate toward content that appears to be made for them. In fact, Campaign Monitor indicates personalized emails have an open rate on average of 26% which is much higher than generic email newsletters. "Personalized automation workflows perform the best out of any marketing automation workflow because they use analytics to predict the best time to send, post and promote each piece of content for maximum engagement," Bazella said.
To view the complete report, click here.
|
|
|
|
|
