CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2025

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












AGCO TO OFFER NEXT MACHINE MANAGEMENT LICENSES THROUGH ITS DEALER NETWORK
FENDT reports:

AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, announced that AGCO dealers will now offer the NEXT Machine Management solution with the objective of bringing simplified electronic documentation requirements and field task management to more European farmers. AGCO will offer the licenses for free for a limited time to AGCO machine owners.

NEXT Machine Management is a cloud-based software developed by a consortium of equipment manufacturers called the Agriculture Application Group (AAG). In addition to AGCO, it includes Lemken, Krone, Kuhn, Pöttinger, Rauch and Zunhammer. The application enables farmers to utilize their machinery from various manufacturers more efficiently. Farmers can plan field activities with ease, transfer data via the agrirouter and create documentation automatically.

"Farmers across Europe are being asked to lead the way in terms of implementing more sustainable farming practices but often lack the right tools to do this quickly and easily. With the development of NEXT Machine Management, we can offer a solution that will help farmers to better manage data from mixed fleets by leveraging agrirouter. As NEXT Machine Management was developed with other machine manufacturers, the data coming from the machines will be displayed and can be utilized in the best possible way," said Bernhard Schmitz, Director of Sales, Fuse EME & APA.

Owners of AGCO machines with field task data (TaskDoc Pro) and agronomy or precision ag packages will be able to try out NEXT Machine Management for free until June 30. After the trial period, a license must be purchased. Customers without a field task data service can purchase one to try out NEXT Machine Management.


Search News & Articles










Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement