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KUBOTA ACQUIRES EUROPEAN-BASED MOWER MANUFACTURER
Jul. 25, 2022
Farm Equipment magazine reports:
Kubota Corporation announced on July 1, 2022, the execution of an agreement for the acquisition of the mower business division of an Italian mower manufacturer, Officine BIEFFEBI s.p.a. and of BFB's subsidiary, Gianni Ferrari s.r.l., which will consolidate to become a wholly-owned subsidiary of Kubota Holdings Europe B.V., Kubota's European Headquarters for its farm & industrial machinery business.
The Kubota Group's mower business in Europe has shown solid growth in the market segment for professional and high-end consumer mowers owing to their superior durability and operability.
Center Collect Front Mower ("CCFM") is a top-of-the-line model for professional mid- and lager-size lawn mowers. In recent years, CCFM have experienced a steady increase in demand in Europe.
Both BFB and GF are enjoying tremendous popularity as pioneers of CCFM in Italy, France, Germany, the U.K., and other countries in Western Europe.
The two companies and Kubota each have a competitive advantage in different markets and product lines and perfectly complement each other, making this business partnership an optimal one. Establishing the new company, Kubota Gianni Ferrari s.r.l.( Head Office: Emilia-Romagna, Italy), the Kubota Group expects to expand its product line and, by integrating each other's resources in the sales, production, and development processes, accelerate the expansion of its business there.
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