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Jul. 25, 2022 Source: Kynetec news release Kynetec has acquired Spark in Brazil. Spark provide data and insights for the on-farm use of crop protection, seed, crop nutrition and biological products. The combination of Kynetec with Spark creates leading coverage of the crop production market - 29 crops across more than 200 million hectares (including pasture) over the most important agricultural regions of Brazil. Formed in 2013, Spark has well-established relationships with the key players across the crop production sector. Spark's local knowledge complements Kynetec's global reach, adding value to industry insights locally, regionally and globally. The Spark team will join Kynetec's global team of industry experts, interviewers, data analysts, marketing scientists and data visualization specialists. In addition to the creation of Brazil's leading crop production panel, both companies have expertise in qualitative and quantitative research methodologies to provide bespoke Customer Insights. By combining the talented and dedicated staff and methodologies from Spark with Kynetec's customer insights team, Kynetec is excited about the added value this will bring to its clients and the industry as whole.
Paul Walker, Chief Operating Officer for Kynetec added "As a global leader in agriculture production, Brazil is a significant market for us and our clients. We are excited to take on this new leadership opportunity and to deliver on the value-creation possibilities that come with this acquisition. This includes strengthening our insights capabilities in crop nutrition and biologicals."
About Kynetec: Kynetec is a global leader in agricultural and animal health data analytics and insights, specialising in animal health and nutrition, crop protection, farm machinery, seed/biotech and fertilisers. Kynetec has teams located in 30 countries and provides data in more than 80 countries annually. Further information is available at www.kynetec.com About Spark: Established in 2013 to provide strategic information services focused on the Brazilian agribusiness market. Tweet |
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