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Oct. 19, 2022 by Alicia Heun. Director of Engagement, Paulsen Your senior team or marketing/communications groups are flipping ahead in their calendars and realize the "new year" is practically tomorrow and they don't have marketing plans in place. Not to fret, there is still time to make a plan. Creating a plan helps your team make informed, objective decisions. Every marketing team must be efficient with their dollars and negotiate whenever possible. Pre-year planning allows your organization to play offense and deliver a well-thought-out plan, enabling you to reach your goals. The advice to "plan the work and work the plan" has never been more appropriate. Seven Steps To "Make a Plan and Work the Plan" 1. Reflection and Research 2. Reporting on the Customer Journey 3. Know What Sets You Apart 4. Create a Month-by-Month Budget 5. Develop Your Media Plan 6. Get Creative 7. An Objective Point of View Can Help To read about each step click here. Tweet |
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