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Oct. 21, 2022 Source: Certified Agriculture Dealer Program news release
To watch a video showing an overview of the program click here. "No question. We proved with the first generation of Certified Agriculture Dealers that we had a place in the automotive, and agricultural worlds," notes Patrick Driscoll, CEO of CAD, "There was a lot to learn about dealers. Throw in a global pandemic, and supply chain issues that drastically changed the dealer landscape, we knew this program could be even more successful, for even more dealers, in its second generation. That is what today is all about" The Certified Agriculture Dealer program was born out of the famous "So God Made a Farmer" commercial from Ram that played during the 2013 Super Bowl. In the 10 years since: 1. We have broadened to include dealers of all truck OEM brands 2. The AgPack package of rebates and discounts has grown to 19 AgPack Partners, with an aggregated value of over $32,000* 3. AgPack eligibility has expanded to accommodate used truck sales, and orders 4. AgRally, a new annual, national farm show was started and broadcast live on RFD-TV and the Cowboy Channel 5. AgTruckTrader.com was created, launched and added to our vertically integrated stable of agricultural truck products, making it very easy for farmers and ranchers to find AgPack eligible trucks at all Certified Agricultural Dealers during these inventory challenged times. CAD2.0 has now made the process easier for everyone. Beginning in November, all the farmer or rancher needs to do is go to AgTruckTrader.com, register for their AgPack ID#, and shop the inventory of every Certified Ag Dealer across the country. Once they find the truck they want, cut the deal using any OEM incentives or dealer discounts, then give the dealer their AgPack ID# so they can immediately begin accessing all their AgPack benefits. If they didn't get an AgPack number first, or don't remember it, not a problem. Every Certified Agriculture Dealer can look up the customer's number, or get them a new one, in a matter of seconds. "We take pride in identifying the many gaps between the agriculture and automotive industries and filling them with meaningful solutions," says Jenni Wallace, vice president of operations. "Our proprietary training, AgPack, AgRally and AgTruckTrader.com products are the first and only agriculturally focused solutions in the automotive marketplace." The AgPack offering for farmers and ranchers has expanded over those 10 years, growing from just four partners offering a rebate/discount package worth $2,500, to the current group of 19 Partners than has an aggregated value of over $32,000*. AgTruckTrader.com became a reality just last March. It's an important management tool for farmers and ranchers to easily be able to search for the truck they want and be sure that they receive their AgPack ID number as every truck on the site has been verified as AgPack eligible. Finally, AgRally came to life during the pandemic when traditional farm shows were forced to become virtual. This new agriculture farm show created a hybrid event that was still national, but local, and still able to offer a live attendance option for farmers and ranchers ... complete with exhibits, factory reps and new product reveals ... while simultaneously providing an opportunity to view the event through broadcast and digital media. Today, AgRally serves as the cornerstone of CAD's national awareness efforts, touching more than 25% of American agriculture each year. AgRally was named the best customer event in 2022 by the National Agri-Marketing Association and is held annually on National Ag Day. *Based on customer using every AgPack® benefit to its maximum value. To learn more about Certified Agriculture Dealer click here. To learn more about AgPack click here. Tweet |
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