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USDA REPORT SHOWS MARKET SHARES OF ORANGES VS TANGERINES
Dec. 8, 2022
Source: USDA news release
Fresh oranges have long been a favorite fruit of U.S. consumers. They currently rank fourth among fresh fruit in per capita availability (a proxy for consumption) after bananas, melons, and apples. Nonetheless, the U.S. palate has changed over the last several decades.
Between 2000 and 2022, domestic availability of fresh oranges fell from 11.7 pounds to 8.3 pounds per person, stabilizing over the last decade between 8 and 10 pounds depending on market conditions. At the same time, the tangerine citrus commodity group has soared in popularity, with per capita availability more than doubling between 2000 and 2022. This broad group includes tangelos, mandarins, clementines, and traditional tangerines.
A comparison of per capita fresh tangerine and fresh orange availability over the last 20 years shows the share going to tangerines increasing from 20 to 40 percent. Growth of the U.S. tangerine market coincides with the launch of marketing campaigns for easy-peel seedless mandarins by some of the more prominent citrus supply companies.
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