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Best of NAMA 2025












PURDUE TO HOST PANEL ON THE CHALLENGES AND OPPORTUNITIES FOR DIGITAL AGRICULTURE
Source: Purdue University

Over the last couple of years, an overwhelming number of agtech organizations have been attracting investors. According to AgFunder, approximately $15 billion was invested in startups in 2021. Undoubtedly, there is competition, as well as collaboration, to lead the way and provide value in this space.

As a result, companies across the globe are developing digital solutions that are assisting farmers in using data to make decisions that drive efficiency, sustainability and, ultimately, profitability. Bayer's Climate FieldView (CFV) is an example of a platform designed to help farmers take data and information to insights and recommendations, adding value to their operation.

During the Purdue Food and Agribusiness Executive Summit Alexandre Pimenta, Head of Climate FieldView Latin America, Melissa Hara, Head of Marketing Climate Latin America, and Thiago Junqueira, Digital Lead North America NA Bayer, will join Luciano Castro and Marcos Fava Neves for a discussion exploring the challenges and opportunities for digital agriculture in the Brazilian and U.S. marketplaces. Participants will have the opportunity to share their perspective and experience in this quickly expanding world of digital business models.

If you are a senior-level leader, I encourage you to apply for the summit now, joining peers from across the industry in strategic discussions June 6-8, 2023 in West Lafayette, IN. For questions or more information, please contact me at bettyso@purdue.edu or (217) 549-2883.


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