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Best of NAMA 2023

by Louisa Burwood Taylor

Alphabet, the parent company of Google, today publicly launches Mineral, an agtech business it's been incubating in stealth within its so-called "moonshot factory" X since 2017.

Mineral aims to provide foundational and actionable data and analytics for companies across food, agriculture, and technology to better understand the natural systems driving our food supply and find new and improved ways to manage the industry in the face of climate change.

And it solves for what Elliott Grant, CEO of Mineral, says has been a key issue holding back digital agriculture advancements for years: low levels of high-quality, diverse, and scalable agricultural datasets.

"It is still early days for AI/ML and sensing in agriculture. I love how much innovation is happening - and we need it desperately - but this industry is still at day zero for maturation, so we saw the opportunity to create foundational technologies to help other companies go faster," Elliot Grant, CEO of Mineral, tells AFN. "Not enough data have been collected and that's an industry-wide problem."

Mineral is gathering data at scale. It is combining proprietary sensing technology - a camera-laden rover capable of collecting large imagery datasets - with "large, multimodal, unstructured sets of the world's agricultural data, sourced from satellite images, farm equipment, and public databases."

To read the entire report click here.

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