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Feb. 22, 2023
Source: Nebraska Rural Radio Association news release The nation's only farmer-and-rancher-owned radio association continues to expand its reach and broadcast area. The Nebraska Rural Radio Association (NRRA) has reached an agreement to purchase KBRY-FM in Broken Bow from Mid Nebraska Broadcasting, LLC. "We are very excited to add KBRY-FM to the existing lineup of NRRA stations across the state of Nebraska," said Tim Marshall, NRRA CEO. "Adding a 15th radio station allows us to continue to fulfill our mission of bringing trusted information to our listeners." KBRY-FM (92.3 FM), branded KBEAR Country, plays a country music format. The coverage area stretches from Bassett to Holdrege and from North Platte to Albion. KBEAR Country will become the latest affiliate of the Rural Radio Network, which delivers up-to-date grain and livestock market information and agriculture news. The station is located in the heart of Custer County, which is the third-largest beef cattle county in the nation and one of Nebraska's top producers of corn. The area is prominent in the state's agriculture industry, with over 1,100 farms and 1.5 million acres in farmland. Custer County was ranked second in Nebraska for agricultural sales in the 2017 Census of Agriculture. The NRRA is the only farmer-and rancher-owned radio group in the United States and has been serving agriculture since 1948. In addition to market information and agriculture news, the Association provides weather, news and entertainment on its radio stations. "The founding members of the Association had a bold vision when they formed in 1948," said Ben Steffen, Chairman of the Nebraska Rural Radio Association. "Extending our broadcast reach builds on our goal to serve the entire state of Nebraska with critical news and information. We're excited to welcome the KBRY team to our broadcast family." The deal is expected to close around April 1, 2023. The Nebraska Rural Radio Association is the only radio group in the nation which is owned by a cooperative of farmers and ranchers. Along with flagship studios in Lexington, other markets include Scottsbluff, West Point, Holdrege and York. In addition to the radio stations, the NRRA has production studios on the Nebraska Innovation Campus in Lincoln. The NRRA-owned Rural Radio Network reaches six states across the Midwest. Tweet |
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