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Best of NAMA 2025












PAULSEN OFFERS 6 BRAND MARKETING OPPORTUNITIES THAT DON’T INVOLVE ADVERTISING
by Sara Steever, CTO, Paulsen, Sioux Falls, SD

Talk to anyone about your work as a marketing professional and the conversation will likely steer toward traditional and digital advertising: TV, radio, print, direct mail, banner ads, streaming audio and video, native content, paid search and social media.

No surprises here. These are, after all, the marketing assets with which they interact on a daily basis. These assets are also what we as marketers pour our time, energy and resources into producing.

But marketing goes far beyond the ads served while streaming a show, flipping through a magazine or scrolling social media feeds. And chances are you're missing opportunities to introduce and reinforce your brand.

What Opportunities Exist Beyond Advertising?

1. Website

2. Meta Descriptions

3. Trade Show Presence

4. Curb Appeal and In-Person Experience

5. Statements, Invoices and Stationery

6. Products and Services

To read the entire article click here.


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