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WS ANNOUNCES NEW CHILDREN'S BOOK "ALL THE FARMERS YOU WILL KNOW"
May 18, 2023
Source: WS news release
Since WS was founded 20 years ago, our appreciation and respect for the farmers and ranchers who grow our food have continuously flourished. And as consumers continue to be less connected to the farm, it's important to identify ways to spark their curiosity about where their food comes from.
As a result, our team was inspired to create a children's book.
This book is designed to celebrate the diversity of our global food system and ignite the next generation's interest in agriculture.
All The Farmers You Will Know introduces a group of farmers who represent the great diversity found in modern agriculture.
As a North American marketing practice, we recognize that the many cultures, ethnicities, practices, and families who actually farm the land are underrepresented in much of the marketing and media about farming. In this book, stereotypes about farming and farmers are challenged.
An array of ethnicities, family structures, farm businesses, and farming practices are represented and celebrated.
Royalties from All The Farmers You Will Know will be donated to youth education programs that support, promote, and facilitate agriculture education and lifelong learning.
All The Farmers You Will Know is available for purchase on Amazon. With its focus on the diverse people who grow our food, we hope you will join us in celebrating global agriculture. Purchase a copy of the book to inspire the young people in your life or help spread the word about the book with your friends, family, and industry peers.
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