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Jun. 1, 2023 Source: Case IH news release RACINE, Wisconsin -- Global agricultural equipment and technology leader Case IH has chosen strategic communications firm Weber Shandwick as agency of record for its North American business. The partnership aims to elevate Case IH's already strong brand presence over 180 years of history filled with big ideas, farmer-driven innovation and solutions to address agriculture's greatest challenges. Weber Shandwick will support the marketing team across Case IH North America's broad agriculture equipment and precision technology sectors. "The Weber Shandwick team has a proven track record of working alongside client teams to build stronger brands and drive growth through strategic marketing and communications," says Marisa Riley, director of marketing for Case IH North America. "This team's smart, business-minded approach, and relentless focus on the customer paired with our shared cultural values of being one seamless team made them the right fit for what's next from Case IH." Weber Shandwick will use its depth of resources and management disciplines to provide a range of services including go-to-market strategy, advertising and creative development, holistic content strategy and execution, public relations, media planning and buying, and analytics and reporting. "We're thrilled to bring our earned-first approach to help strengthen and amplify the Case IH brand - which joins a growing number of agricultural clients on our roster, says Susan Howe, president, Weber Shandwick. "We look forward to working in lockstep with our partners at Case IH, bringing unique insights grounded in data, that deliver lasting, positive results for their business." About Case IH Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment -- designed to meet today's agricultural challenges. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity-enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site-specific farming tools. Case IH is a brand of CNH Industrial N.V. (NYSE: CNHI / MI: CNHI). About Weber Shandwick Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named to Ad Age's AList in 2020 and Best Places to Work in 2019. Weber Shandwick was also awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke's Global Agency of the Decade in 2020 and ranked #1 on PRovoke's Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek's Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek's Purpose Agency of the Year in 2020 and 2021. Cumulatively, the firm has earned more than 150 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective - the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/ Tweet |
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