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Aug. 2, 2023 Source: WATT Global Media news release
Now in its second year, the Chicken Marketer of the Year award was developed to recognize organizations or companies who demonstrate excellence and innovation in promoting chicken consumption. "We are proud to recognize Wayne-Sanderson Farms as the winner of the 2023 Chicken Marketer of the Year," said Elizabeth Doughman, editor of WATT PoultryUSA and Poultry Future. "It's a tough time financially for consumers but, it's encouraging to see companies like Wayne-Sanderson Farms develop innovative solutions to help their customers combat rising food costs." The trophy presentation for the award occurred at the 2023 Chicken Marketing Summit, held at Hotel Effie Sandestin in Miramar Beach, Florida, on July 31-August 2. The award was accepted by Hilary Burroughs, vice president of marketing and communication, Wayne-Sanderson Farms. In 2022, Sanderson Farms remained committed to its pursuit to deliver good, honest chicken to consumers across the country. Marketing goals for the company were met, even while completing a complex $4 billion merger with Wayne Farm. "The Sanderson Farm brand has remained steadfast in its commitment to offering 'healthy and affordable' chicken over the years. So, when we saw our consumers struggling with rising inflation, specifically the higher grocery prices, we wanted to help," explained Burroughs. "For us, marketing isn't always about selling more, it's about providing value too." Chicken Marketing Summit is the essential networking and educational conference for poultry business leaders. Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior. The Chicken Marketer of the Year award is presented by Poultry Future, WATTPoultry.com and WATT Global Media. Chicken Marketing Summit 2024 will be held at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. To learn more, visit ChickenMarketingSummit.com. About WATT Global Media WATT Global Media has grown agrifood and pet food businesses with proven results for over 100 years. WATT's brands and product portfolio provide access to market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels. Tweet |
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