CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












JOHN DEERE TO OPEN $36 MILLION DEVELOPMENT CENTER IN BRAZIL
Ag Equipment Intelligence reports:

John Deere announced its first Brazilian Technology Development Center, its first development and test center "for tropical agriculture" in the world. The company will invest $36.5 million (180 million BRL) and the goal is to create and validate new products for grain, cane and special crops production.

The new facility will have 5.3 million square feet and will be located in Indaiatuba, in the state of Sao Paulo.

Development is expected to begin in 2023 and will be finished by the end of next year. Deere expects that, between engineers and researchers, 150 workers will be employed in the facility.

Deere estimates it will reduce its development time of new solutions by up to 40%. Two of the products developed locally by the company are the CH950 sugarcane harvester and the S400 combine.


Search News & Articles








Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement