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JOHN DEERE ANNOUNCES FOUR MAJOR ADVANCEMENTS AT CES
Jan. 15, 2024
Source: Precision Farming Dealer magazine
John Deere was at Consumer Electronics Show (CES) held last week in Las Vegas, NV, and had several precision tech solutions on display. Analysts at J.P. Morgan, in a Jan. 11. note to investors, gave their takeaways from their experience at the booth, including the following.
$4 per Acre for See & Spray. Deere confirmed the See & pray software-as-a-service (SaaS) pricing model will vary by customer but said it is currently charging $4 per acre in the test run with corn growers. See & Spray tech has been used on 1 million acres so far, saving 8 million gallons of chemicals.
RFID Tech on Cotton Harvesters. Deere had a cotton harvester with a PRO16 HS row unit sporting installed RFID tech to generate yield map and quality of cotton picked in every module.
Autonomous Tillage. John Deere is testing an autonomous tillage solutions for its 8 and 9 series tractors with a dozen customers and has so far tilled 50,000 acres. This retrofit solution can be applied to all 8 Series models of 2020 or later and 9 Series models of 2022 or later. Deere plans to offer it at a low price and monetize the tech by usage (per unit or per acre).
Furrow Vision. Deere also confirmed the Furrow Vision retrofit solution for planters will be available in 2025 and will also be monetized on a per acre or per unit basis.
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