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Jan. 22, 2024 Kathy Wells, Editor of OEM Off-Highway To assess emerging trends and the current and future OEM landscape, our team spoke with experts throughout the industry. In our conversation below, John Deere Power Systems' Director, Global Marketing and Sales Nick Block shares his predictions for the 2024 landscape. Prior to his current role, Block spent more than 20 years in marketing, sales and customer support in the John Deere Ag & Turf division and Intelligent Solutions Group (ISG). He also served as a regional director for ISG in Latin America. Under Block's leadership, precision technology adoption and engagement grew rapidly in the region, bringing value to customers, dealers and the John Deere business. Read on for Block's insights into the state of the industry. 1. What challenges most affected the mobile OEM landscape in 2023? Supply chain issues continued to be a challenge for original equipment manufacturers (OEMs) in 2023. We've seen some improvements to supply chain delays, inventory being rebuilt, and customer demand leveling out. But, many OEMs are still adjusting to this new normal and trying to forecast what future growth looks like in this post-pandemic supply and demand environment. 2. What are your predictions for the mobile OEM landscape in 2024? Next year, we'll continue to see developments in hybridization within the mobile OEM landscape. We're watching trends in the on-highway space, and it's becoming clear hybridization will play an important role as a stepping stone toward full battery adoption. Many off-highway applications are too energy-dense to utilize full battery electric power, but hybridization provides them a way to lower their carbon output by coupling an electrification solution with an engine. 3. Where do you see the most potential for improvement or advancement in 2024? The off-highway industry's diverse needs require a portfolio of solutions to meet power requirements across applications and equipment sizes as we work toward a more sustainable future. With that in mind, I think the areas with the most potential for acceleration are hybridization and the continued development of ICE technology to meet future changes to emissions regulation and the push for sustainability. 4. What will be the biggest challenge for OEMs and the industry in general in 2024? When I think about the challenges OEMs and the industry as a whole are facing, I keep coming back to the duality of meeting the current needs of customers while effectively planning for the future and what will be powering their equipment 10, 20, 30 years down the road. OEMs must balance what their customers want and need in a piece of equipment today to get the job done and keep the world running. To read the entire interview click here. Tweet |
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