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BAYER RAMPS UP ITS MEDIA ACTIVITIES TO COUNTER LITIGATORS' CLAIMS AGAINST GLYPHOSATE
Apr. 18, 2024
Agri-Pulse reports:
Bayer is doubling down in its efforts to persuade American consumers and lawmakers that glyphosate, the active ingredient in Roundup, is safe to use.
In an "open letter" that ran as an advertisement in five newspapers around the country, the company criticizes the "litigation industry" that has spent millions of dollars - Bayer put the number at $100 million - "in expansive marketing and TV ads" to gather plaintiffs for Roundup lawsuits.
To read the letter click here.
The company's track record in recent litigation has been mixed. For example, despite achieving a significant reduction in damages in a Missouri case recently, Bayer was still left with a $611 million judgment against it.
The letter, which ran in POLITICO and The Washington Post, Des Moines Register, St. Louis Post Dispatch and Jefferson City News Tribune, warns of the threat to U.S. agriculture if glyphosate and other pesticides cannot be used.
Looking ahead: Bayer says it plans to be "more vocal in the media and in our overall communication to clearly articulate the impact - current and potential - of the litigation industry's attacks and what it means for our company and the future of American agriculture."
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