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NEW AI TOOL FOR ADVERTISERS LAUNCHED BY META
May 9, 2024
By Kimberley Kao, Wall Street Journal
Meta Platforms, the parent company of Facebook and Instagram, is expanding a suite of generative artificial-intelligence tools for use by its advertisers, the company's latest move to integrate AI into its consumer products.
Meta said Tuesday that the new features will eventually allow its 10 million advertisers to upload images of their products to generate new versions of the images and accompanying text for marketing purposes.
The tools, which build on past features that allowed advertisers to make simple image alterations, will include text generation that will soon be powered by the company's latest version of its large-language model, Llama 3.
The features are available to businesses that use Meta's ad platform to create and manage their advertising and are being rolled out gradually. Meta aims to have the tools available globally by the end of the year.
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