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| Best of NAMA 2025 |
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NAMA ANNOUNCES ITS NEXT WEBINAR: EXPERIENTIAL STORYTELLING
Aug. 19, 2024
Source: National Agri-Marketing Association (NAMA) news release
By understanding the customer journey, brands can tell stories that tap into the experiences of their customer base and offer up their product or service as the solution that will get them the results they want. In this presentation, Shannon Peel will peel back the layers between brand and ideal customer to find common threads to weave relatable stories. Your audience will receive a deeper understanding of their ideal customer and a story structure that talks directly to their needs, desires, and experiences.
Shannon Peel is passionate about stories and how they connect people to each other and to brand names. She has over 30 years of experience in marketing, sales, advertising, and storytelling. Due to her insatiable curiosity and desire to learn new things, she has a unique skill set enabling her to see how all the pieces of a brand story come together to guide an audience from brand awareness to brand advocacy.
She recently published her interactive, multimedia digital book called BrandAPeel: Brand Storytelling in the Digital Age filled with videos, podcast episodes, and downloadable workbooks to help people define their brands and create content to tell their stories.
Free to members. $50 for non-members.
Register Now
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