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Best of NAMA 2025












LESSITER MEDIA RELEASES REPORT ON HOW FARMERS USE FINANCE TO PURCHASE EQUIPMENT
Source: Lessiter Media's Farm Equipment magazine

Brookfield, WI -- The U.S. ag equipment market has seen unprecedented volatility in the last few years. Since early 2020, equipment availability and price have been top concerns for growers and dealers alike. Now, as supply chain issues ease, interest rates have risen and become one of the industry's key hurdles. With equipment inventory levels normalizing and pricing trends falling, how and why U.S. farmers purchase their equipment will be more important to understand than ever.

To explore this issue and craft a solid forecast for the next 3 years, Ag Equipment Intelligence commissioned a customized research report, Ag Equipment Financing: Analysis & Forecast, on behalf of a significant client in which it gathered survey data and interviews from a variety of ag equipment industry sources. The findings cover the perspectives of farmers, dealers, manufacturers and auctioneers and provide a candid reading on the market's current and future status.

Some highlights from the report include:

How farmers and dealers currently use financing, including which financiers they work with as well as who they perceive to be the top players in the space

First-hand commentary on different areas of interest within their financing that shed light on key issues.

Exclusive one-on-one interviews to gain the manufacturer and auctioneer perspectives.

The future of how growers own their equipment -- purchasing, leasing, renting, etc. -- is set to shift, though that will look different depending on the type of farmer.

And more!

Overall, the ag equipment industry is in the midst of a slight downturn, which will likely see farmers' purchasing habits pull back as keeping older machines longer looks more attractive.

Get your copy of this report today and read it cover-to-cover. There's no other report of its kind anywhere, because no one else has the depth of data and expertise to cover trends in dealership growth opportunities like Ag Equipment Intelligence.


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