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Feb. 4, 2025 Source: National Cattlemen's Beef Association (NCBA) news release SAN ANTONIO, Texas - The largest cattle industry event in the country begins today in San Antonio. Thousands of cattle producers, industry partners and stakeholders are attending CattleCon 2025 for business meetings, educational sessions, networking and a little Texas sun and fun. Buzz Brainard, host of Music Row Happy Hour, returns as emcee to kick things off along with Opening General Session speaker Lieutenant Colonel Dan Rooney. A decorated F-16 fighter pilot, professional golfer, philanthropist and bestselling author, Rooney is called to "inspire people to help people." Rooney is best known for founding the Folds of Honor, a leading non-profit organization that provides educational scholarships for children and spouses of fallen or disabled military service members and first responders. Wednesday morning begins with celebrating the 2025 Beef Quality Assurance Award winners, announcing the 2024 Environmental Stewardship Award Program National winner and recognizing W.D. Farr Scholarship recipients. This special general session will also be impactful for those looking to transition their business to the next generation or new ownership; Dr. Shannon Ferrell will examine generational changes shaping the world today including remote work and shifts in wealth creation. Also on Wednesday, the Sustainability Forum will include a panel of industry experts discussing building operation resilience through adoption of written grazing management plans. Grazing management plans (GMPs) build resilience by establishing a baseline for observing and managing land, cattle and finances while enabling producers to make informed decisions about operational goals. Panelists will provide insights into the application of GMPs for production, drivers of adoption, socioeconomic factors and supply chain opportunities. The final day begins with CattleFax conducting their U.S. & Global Protein and Grain Outlook Session. Randy Blach, the team at CattleFax and meteorologist Matt Makens will discuss what 2025 and beyond might look like for the cattle industry. Throughout CattleCon, the 32nd annual Cattlemen's College will include educational sessions with industry leaders tackling innovative topics. Other highlights include a D.C. Issues update, Today's Beef Consumer market research update and Beef Industry Forum. The Cattle Feeders Hall of Fame banquet and Environmental Stewardship Award Program reception will recognize leaders for their achievements, and there will be more than nine acres of displays, exhibitors and education in the NCBA Trade Show. There will be plenty of entertainment for all to enjoy. Anah Higbie, winner of the 12th annual NCBA National Anthem Contest, will perform at the Opening General Session, Paul Bogart, a CattleCon favorite, will bring his down-to-earth charm to Wednesday's Big TX Fest, and contemporary country music star Scotty McCreery will perform following the San Antonio Stock Show & Rodeo Thursday night. In addition, producers will be hard at work guiding both NCBA policy and Beef Checkoff programs. Annual meetings of the National Cattlemen's Beef Association, the Cattlemen's Beef Board, American National CattleWomen, CattleFax and National Cattlemen's Foundation will also take place. CattleCon 2025 runs through Feb. 6 and on-site registration is open for those who still would like to attend. For more information, visit convention.ncba.org. About NCBA The National Cattlemen's Beef Association (NCBA) has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org Tweet |
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