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| Best of NAMA 2025 |
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BRUCE BUTTON TO RETIRE FROM LEE ENTERPRISES, ELIZABETH FRIERS PROMOTED
Jul. 24, 2025
Source: Lee Enterprises news release
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| Bruce Button |
Palatine Bridge, NY -- Long-time sales manager and former general manager Bruce Button, currently serving as senior manager of Country Folks and sales manager of both the Keystone Farm Show and Virginia Farm Shows, will retire formally on June 1, 2026. Button has been with Lee for over 47 years and was instrumental in getting both of these extremely successful regional farm shows started.
The company is pleased to announce that Elizabeth Friers, a local dairy farmer who has worked with Lee Newspapers since 2022 and served as the assistant manager of Country Folks since early 2024, will be stepping into Button's shoes as senior manager of the agricultural periodical, effective July 1, 2025. She will work in a collaborative capacity with Button until his retirement date, learning from his decades in the business.
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| Liz Friers |
"In the four years I've worked with her, Liz's passion for agriculture speaks for itself," Button said. A voracious consumer of all types of ag news, "this gives her a helpful industry insight ... Her personal life also centers around ag. She lives on a family farm , is a graduate of SUNY Cobleskill with a degree in Animal Science and is intimately familiar with what our readers and advertisers are dealing with. I'm excited for her as she leads Country Folks forward."
After Button's retirement, Matt Stanley, long time employee and manager of their Hard Hat Expo will be taking the reins of the Keystone and Virginia Farm Shows.
The entire team is excited about the transition and looks forward to continuing to offer the same standards of excellence across its entire readership area.
About Lee Enterprises
Lee is publisher of the regional commercial agricultural weekly Country Folks, the monthly commercial horticulture publication Country Folks Grower and local quarterly magazine Country Culture as well as manager of three regional trade shows - Keystone Farm Show (York, PA), Virginia Farm Show (Fishersville, VA) and Hard Hat Expo (Syracuse, NY) - shows that the company has a lot of irons in the fire of industry in the Northeast and beyond.
For more information go to www.leepub.com.
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