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Dec. 1, 2025 Source: Chritie & Co. news release SANTA BARBARA, CA -- LASCO Lightning Weeder has named Christie & Co as its Agency of Record (AOR) to lead national strategic communications, brand development and market education initiatives. The partnership brings together LASCO's advanced electric weed-control technology and Christie & Co's three decades of expertise in launching mission-driven innovations across agriculture, construction, natural products, and sustainability sectors. This collaboration arrives at a critical moment for American agriculture. Concerns about chemical herbicide use continue to escalate, with the U.S. Geological Survey reporting that more than 281 million pounds of glyphosate are applied annually in the United States. Residues have been detected in soil, air and water systems across several states, and the Environmental Protection Agency (EPA) is reviewing renewed petitions for tighter restrictions. With herbicide-resistant weeds on the rise and growers seeking alternatives that reduce chemical exposure risks, electric weed control is emerging as a viable and scalable solution for both conventional and organic farms. LASCO Lightning Weeder provides an option for farmers who want to eliminate weeds without chemicals, drift concerns or soil disturbance. The system uses high-voltage electrical pulses that travel through the plant and down into the root structure. The technology is designed for row crops, orchards, vineyards, and regenerative operations that prioritize healthier soils and reduced dependency on herbicides. "Farmers are looking for solutions that balance productivity with long-term environmental responsibility," said Gillian Christie, Founder and CEO of Christie & Co. "The commitment to innovation that supports soil health, worker safety and resilience in American farming is something we are proud to champion. Lasco Lightning Weeder is truly 'Inspired by farmers and grounded in performance.'" As Agency of Record, Christie & Co will lead the brand evolution and integrated communication strategies that help growers, distributors and policymakers understand the benefits and applications of LASCO's electric weed control. The agency has a long history of supporting pioneers in regenerative agriculture, natural products and health-oriented technologies through research-based storytelling, brand strategy, media relations and market education. "Every innovation begins with a clear purpose," said Kevin Olson, CEO of LASCO. "At LASCO, we develop proven, chemical-free weed control systems shaped by science and on-farm experience, that give farmers reliable tools that reduce complexity, restore soil vitality and diminish chemical dependence, safeguarding farmers, our lands, and our future generations." The U.S. agriculture sector continues to evolve as climate pressures, herbicide resistance and consumer expectations converge. The partnership between LASCO Lightning Weeder and Christie & Co aims to support growers nationwide by providing the information, tools and visibility needed to transition toward cleaner, more efficient weed-management systems. About LASCO: LASCO develops a chemical-free weed control system that gives farmers reliable tools to reduce complexity, restore soil vitality, and diminish chemical dependence. The LASCO Lightning Weeder uses an electric discharge system (EDS) to facilitate weed control while also ensuring zero damage to crops. For more information about LASCO Lightning Weeder, please visit www.lightningweeder.com. Tweet |
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