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Feb. 11, 2026 Source: Beck's Hybrids news release Atlanta, Indiana - Beck's, the largest family-owned seed company and third largest seed brand, today announced the launch of SeedIQ, the industry's first product management platform designed to help farmers unlock the full potential of every hybrid and variety through data-driven, practical management recommendations. Powered by artificial intelligence, SeedIQ goes beyond traditional field management tools by integrating Beck's proprietary data and insights from Root Reveal Silk Reveal, Kernel Reveal, Product Characterization Research (PCR), Local Evaluation and Agronomic Research Network (LEARN) plots, performance data, Practical Farm Research (PFR) and knowledge from Beck's agronomy and product teams. The platform delivers clear, actionable product recommendations tailored to each farmer's unique fields and management style. "SeedIQ brings together decades of research and real-world performance data into one easy-to-use platform," said Scott Beck, president of Beck's. "Our goal is to give every product the opportunity to perform at its best by helping farmers make confident, informed decisions." SeedIQ features include: Built on Beck's Data: Combines insights from Root Reveal, Silk Reveal, PCR, PFR, Choice trial data, LEARN plots, and performance data. Product Decisions: AI-powered recommendations tailored to each farmer's management practices and field conditions. Leave With a Game Plan: Printable product insight sheets outlining why a product is a strong fit, key watchouts, and management considerations. Insights can be downloaded, shared, or printed. Easy to Use: Farmers answer a few simple questions and receive recommendations within minutes on mobile or web. FARMserver Integration: Launching in summer 2026, SeedIQ will integrate with Beck's precision farming technology, FARMserver, for field-by-field recommendations. "As a dealer for 2 years, SeedIQ is an asset unlike anything I've used before," said Tom Uthell, Beck's dealer in Effingham, Illinois. "It puts the full depth of knowledge behind every hybrid and variety at my fingertips in seconds--delivering in-depth data that once took hours to compile. The data and recommendations can be used right on the farm to better understand hybrids inside and out, make confident placement decisions, and build action plans that maximize yields and ROI in today's tight margins." Farmers can access SeedIQ by visiting www.BecksHybrids.com. Users select a crop (corn or soybeans) and answer a few questions about their management practices, relative maturity, and location. Farmers are encouraged to contact their local Beck's representative or dealer to review results, finalize product plans, and receive ongoing support throughout the season. To view the full SeedIQ digital press kit, click here. Tweet |
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