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MONARCH TRACTOR IS SHUTTING DOWN, HERE IS THEIR STATEMENT


Farm Progress reports:

Monarch Tractor, once valued at over half a billion dollars, has closed its doors after raising $240 million in venture capital. The company, founded in 2018 by a Silicon Valley engineer, Tesla veteran and Carlo Mondavi (grandson of winemaker Robert Mondavi), promised to revolutionize farming with the world's first fully electric, autonomous tractor.

Their flagship MKV model was a 40-horsepower machine designed for vineyards and specialty crops, priced up to $100,000. It featured 10-hour battery life and camera-guided autonomous navigation. Time magazine even named it one of 2023's best inventions.

Despite the accolades, serious problems emerged quickly. Idaho dealer Burke's Tractor invested over $773,000 in 10 MKV tractors, only to discover the machines couldn't deliver on Monarch's promises. The autonomous features were severely limited, and the tractors couldn't function indoors -- critical flaws Monarch's own sales team eventually admitted in writing.

When Burke's demanded refunds, Monarch refused. Two Washington state dealers filed similar lawsuits in December.

To read the entire report click here.

by Noah Newman, Precision Farming Dealer magazine reports:

Monarch Tractor released the following statement on LinkedIn Thursday after several reports of the electric autonomous tractor company shutting down.

"Seven years ago, we set out to push agriculture forward by building one of the first smart, electric, software-defined tractors. From by-wire systems to exportable power, V2G capability, and a camera-first autonomy stack, we had a clear mission: improve food sustainability and small farmer economics with a new global tractor architecture.

"We're proud of what we built. The team pushed the technology forward and showed what's possible when you rethink the farm tractor from the ground up. We are now seeing similar architectures emerge from major OEMs. Building and scaling a new tractor platform in agriculture came with unforeseen challenges. We had to make difficult decisions, including a shift away from manufacturing to a technology licensing model which validated that the core EV & AV technology could operate across tractors, augers, utility vehicles, and construction equipment.

"We recognize that this transition caused disruption to customers and partners, and we understand the impact it has had. We appreciate the customers and partners who've continued to support us through the transition.

"We are deeply grateful to the early customers who took a chance on us, the investors who backed the vision, and the team who believed in a more sustainable food ecosystem and put in an extraordinary amount of work to make it real.

"We are also happy to share that Monarch's core technology, including our software-defined vehicle platform, perception stack, and electrification systems, has been acquired by a large global equipment manufacturer. It means the technology will continue to move forward.

"Thank you to our employees, investors and customers for being a part of this journey."

Monarch Tractor laid off nearly all its employees last fall and left its Livermore, Calif., headquarters earlier this year amid legal troubles.


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