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Aug. 17, 2026 Source: Rooster news release CLINTON, Il - As agricultural marketers navigate one of the fastest periods of change the industry has ever experienced, Rooster has launched the latest edition of Ag Marketing in a Digital Age (AMiDA), now available as a free, on-demand digital learning experience. Artificial intelligence is transforming how brands create content, measure performance, discover customers and allocate marketing budgets. The recorded series features marketing leaders and technology experts and is designed to help marketers separate hype from practical application. Unlike a traditional conference, the new AMiDA experience allows marketers to watch sessions at their own pace after completing a simple online registration. "This isn't another conversation about AI replacing marketers," said Josh Turney, CEO of Rooster. "It's about helping marketers understand where AI creates a real competitive advantage today, and where great strategy, creativity and human judgment still matter most. Agriculture has always rewarded those who adapt, and marketing is no different." Topics include: Practical AI workflows to inspire adoption The current state of digital measurement and attribution Platform changes affecting agricultural brands Search marketing in an AI-powered world Building authentic relationships with agricultural creators New digital tools helping marketers improve efficiency and performance Speakers represent expertise from both Rooster and respected partners across the marketing technology ecosystem. "Marketing has entered a period where almost every best practice is being reconsidered," said James Arnold, Chief Digital Officer at Rooster. "The organizations that succeed won't necessarily be the ones using the most AI tools. They'll be the ones that thoughtfully integrate AI into proven marketing strategies while continuing to measure what actually drives business results." Rooster developed the updated AMiDA experience specifically for agricultural marketers responsible for digital strategy, campaign execution, communications, brand management and marketing leadership. The experience is available at no cost and can be accessed anytime through the AMiDA registration page. Learn more and watch the complete series at https://www.roosterstrategy.com/amida-2026. Tweet |
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